OK so now we know articles is king. Of course since people are creating our personal blogs, (remember blogs is usually short slang for Blogs – which can be what their particular “formal and official” brand is), most of our info is going to be “unique” and “Original”. Yet once in a while, since we could only man, and since we simply cannot “create” more and more info, we will copy information from other web sites. That is amazing. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now let me make this crystal clear. If you are offering a service to the people, where your primary business should be to offer out links to other places where people are able to get information, therefore are a database where persons come to get links, because you already performed all the analysis – that may be fine. Mainly because what you will loose in articles, you will constitution in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS – MORE PEOPLE VISITING. And content is normally not the sole parameter a great Search Engine looks at. Not by a long shot.
That is a critical point to keep in mind. The whole thing we might talk about, every method, by content to email to email lists to no matter what, has nevertheless one target in mind. To consistently and constantly boost and build your web site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the program you are offering, to come back. Therefore please differentiate between end goal and the methods. Content (discussed within our first article) is a technique towards the aim of getting classified by a good position on a search results, and the goal is to contain people use and come to your web page or weblog, and generate a “buzz” about this. (We will certainly talk about this much later within our series. )
Let us go back to content for your moment. Right here we are talking about something that all writers know about and are knowledgeable about. Text, words and phrases, phrases. Classic, unique textual content.
So to be able to continue on our very own fairly logical path, all of us will now pay attention to the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Ahead of explaining just what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.
If you have an online site selling wild hair beauty supports, you will want to promote your material writing articles around the things you are selling. Definitely if you publish something about the difference between different types of dishwashers, this is not likely to relate to the “subject matter” and content of your internet site. So you should write content articles around your hair supplies. You will write content on good hair care, means dye nice hair, how to get rid of split-ends, how often to hair shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Certainly not Forever”. Nevertheless this is the site for now and we will preserve it as we complement. hairisnotforever even offers a blog. This www.bgmodels.info blog we all will call up “SilkyFairHair” and we’ll put it, for the sake of our model in under the proprietor that is aptly called Mr. Neither Hair. So now we have as follows:
1 . Web Site – Your hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles particularly if I reach the article over the importance of discovering the right name.
And so Mr. Neither Hair and his wife, Mrs. Purple Your hair work together. That they create the internet site, get each of the necessary products to sell a thing on it, write a couple of content about scalp and sit back and wait for an people to arrive beating all their “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you say in Uk, “Knock. Knock. Good Morning! Any person Home? ”
Okay the Hair couple learn about keywords. Thus they generate articles by which EVERY sentence has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is main, and once they may have written two HTML pages of head of hair articles, strategically placed by their cousin the graphic designer (who is normally bald) surrounding the advertisements pertaining to hair companies now they think they are done!
Woah! Not really by a LENGTHY SHOT! Here is exactly where it gets depressing for the uninformed and non-dedicated people.
Allow us to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, different types. A key word is something that the search engine can look for and validate (in our day), to use as among the parameters on how to list your site.
The keywords we all refer to are in two distinct and totally different spots. The initially in the site header belonging to the site. in what is known as the section meant for “meta” tags. We is going to deal with the meta tag in a completely different article, even so let us simply say these are the keywords most search results look for (with their “bots”) when visiting your blog. An example destinazione tag for keywords about our site may resemble this:
Again in our article(s) on meta tags we all will discuss these keywords, and meta tags, but for right now take it as a provided these are some of the keywords which is to be in the coto tag.
If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and presumed that was what the web page was about and listed this website under these keywords. This was caught to immediately, and humans getting the crafty devils they may be, began real estate keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet a second “fool the engine” strategy, would place keywords just like “hair”, “technology” etc . within their meta tags, and present the site an innocuous identity and bam !, more traffic.
Thus in the never-ending battle Search engines like google caught about, and have a few tasks. They deprecated the importance on the keywords in the meta tags matching to their algorithms, UNLESS the information on the site basically did meet the keywords. Of course , this was not enough for the reason that porn sites will place “real” articles around all their stuff. I will give you a ACTUAL example that i find funny, but it is extremely serious.
In a single of my personal posts on my blog, you can view my biography which is acquired by search engines like yahoo. The other day I actually received an email from an oldtime flame of mine declaring “I freaked out. I actually googled you, under Wyatt Gross Article writer, and you are connected with a site about tushy’s! ” So I head out and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version simply by Tushy” and of course I just click and obtain led to a further site (no url in this article as I will not want to publicize that site for obvious reasons) and I come to a porno site which in turn ripped off, of all the content for the internet, MY PERSONAL profile to set around the porn advertisements. UGH! However you see that can be how handy people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You could have keywords within your meta indicate (and you need to have them! ) The little Internet search engine “bot” (that is a computer program whose job it is to travel around around the Net, never sleeps and never feeds on and enters all those porn sites too!, and accumulates information on EACH AND EVERY ONE sites therefore the information could be categorized), relates to our internet site of hairisnotforever and says the keywords on the site. Then this kind of little android makes a snapshot of the website page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff with your site. (Remember Search Engines can not “see”, they can be NOT visual (males will be visually focused not Search Engines! ) so graphics are certainly not taken into account if you do not use the oll (derb) tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember basic content! )
2 . You have no keywords in your meta tag therefore the engine just looks at your content.
So our happy couple figures alright lets position the word head of hair say, atlanta divorce attorneys sentence by least 3 times. NO! Is not going to do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be punished for it! It ought to be used and used frequently, but NOT overused.
Now when you Google just for hair products using the phrase “balding”, the major search engines has the key word, and based upon a million guidelines decides what position with the specific key word, hairisnotforever could have, and feeds it out.
Consequently our few figures what the hell. We will also promote mascara, and put in a photo advert as well as the word mascara in their keywords, without having any content for doing this. Well then will be listed seeing that the last from the last of this last for anybody looking for “mascara”. So because of this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta label. ”