So is your Blog Helping Your Web-site?

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OK so now we know content is king. And of course since were creating our personal blogs, (remember blogs can be short slang for Blogs – which is what their “formal and official” identity is), most of our info is going to be “unique” and “Original”. Yet regularly, since you’re only person, and since we simply cannot “create” more and more data, we might copy information from other sites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now i want to make this very clear. If you are offering a service in people, where most of your business is always to offer away links to other places wherever people can usually get information, therefore are a repository where people come to get backlinks, because you already performed all the research – that may be fine. Mainly because what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE SINKS INTO – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the sole parameter a great Search Engine discusses. Not with a long shot.

This can be a critical indicate keep in mind. Every thing we can talk about, just about every method, out of content to email to data to whatever, has nevertheless one aim in mind. To consistently and constantly enhance and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the product you are providing, to come back. So please differentiate between end goal and the methods. Content (discussed in our first article) is a technique towards the objective of getting listed in a good spot on a search engine, and the target is to possess people make use of and arrive to your website or blog page, and create a “buzz” about this. (We should talk about this much later inside our series. )

Let us resume content for that moment. Here we are referring to something that most writers learn about and are familiar with. Text, words and phrases, phrases. Basic, unique text message.

So to be able to continue on our fairly logical path, all of us will now pay attention to the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining what exactly these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more thoroughly.

If you have a site selling wild hair beauty products, you will want to promote your materials writing content around the things you are selling. Definitely if you publish something about the difference between different models of dishwashers, this is not gonna relate to the “subject matter” and content of your site. So you can write articles around flowing hair supplies. You are likely to write articles or blog posts on very good hair care, for you to dye flowing hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair web-site is called “Hair Is Not Forever”. Nevertheless this is our site for now and we will keep it as we go along. hairisnotforever has a weblog. This blog we will call “SilkyFairHair” and we’ll put it, for the sake of our case in point in under the proprietor who may be aptly named Mr. Neither Hair. So now we have the following:

1 . Internet site – Head of hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is usually fictional)

These names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles especially when I be able to the article within the importance of choosing the best name.

Consequently Mr. Neither Hair fantastic wife, Mrs. Purple Scalp work together. They create the site, get all the necessary stuff to sell some thing on it, write a couple of article content about hair and relax and wait for a people to arrive beating their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you state in Uk, “Knock. Hit. Good Morning! Anyone Home? inches

Okay the Hair couple learn about keywords. Therefore they set up articles through which EVERY word has the term hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content material is initial, and once they have written two HTML internet pages of hair articles, smartly placed by their cousin the graphic singer (who is normally bald) throughout the advertisements just for hair products and now they presume they are carried out!

Woah! Not by a LENGTHY SHOT! And here is in which it gets depressing with respect to the uninformed and non-dedicated people.

I want to deal with the “keyword” concern. Keywords are like indices or if you wish, categories. A key word is a thing that the search engine will appear for and validate (in our day), to use as one of the parameters concerning how to list your site.

The keywords we refer to are in two distinct and totally different spots. The earliest in the page header of this site. about what is known as the section for “meta” tags. We will deal with meta tags in a completely different article, nevertheless let us only say they are the keywords most search engine look for (with their “bots”) when visiting your websites. An example traguardo tag to get keywords in our web page may be like this:

Again within our article(s) about meta tags we will talk about these keywords, and meta tags, but for now take that as a granted these are some of the keywords which will be in the meta tag.

When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta indicate and supposed that was what the internet site was about and listed the internet site under the ones keywords. This is caught to immediately, and humans being the crafting devils they may be, began detailing keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)

So porn sites specifically, adopting this kind of as yet one more “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous term and there you are, more traffic.

Therefore in the limitless battle Search engines like google caught upon, and did a few tasks. They deprecated the importance within the keywords inside the meta tags regarding to their algorithms, UNLESS the information on the site actually did match the keywords. Of course , this did not include enough seeing that porn sites will set “real” content around the stuff. Let me give you a REAL example which I find funny, but it is incredibly serious.

In one of my posts on my blog, you’ll my biography which is acquired by search engines. The other day I actually received an email from a well used flame of mine declaring “I freaked out. I actually googled you, under Wyatt Gross Copy writer, and you are linked to a site about tushy’s! ” So I choose and Google it, and sure enough in like the sixth position is this: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” and I simply click and obtain led to another site (no url right here as I will not want to publicize that site intended for obvious reasons) and I come to a adult site which ripped off, out of all the content around the internet, MY OWN profile to put around their porn advertising. UGH! But you see that can be how crafting people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )

Okay ok now what happens – not in theory but in practice.

Two scenarios: 1 . You may have keywords in your meta point (and you need to have them! ) The little Search Engine “bot” (that is a software application whose work it is to travelling around the Internet, never rests and never feeds on and enters all those adult porn sites too!, and picks up information on PRETTY MUCH ALL sites so the information may be categorized), relates to our internet site of hairisnotforever and flows the keywords on the webpage. Then this little robot makes a snapshot of the web site. Then the methods take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines can not “see”, they may be NOT visible (males will be visually focused not Search engines like google! ) and so graphics aren’t taken into account until you use the alternative tag. ) The algorithms get more plus more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember primary content! )

2 . You have no keywords in your coto tag therefore the engine merely looks at your content.

So our happy few figures okay lets put the word head of hair say, in each and every sentence at least 3 x. NO! May do that. Excessive use of a key word is a red-flag to a Google search and you will be punished for it! It ought to be used and used often, but NOT overused.

Now when you Google just for hair goods using the word “balding”, the Search Engine has the keyword, and based upon a million variables decides what position for this specific keyword, hairisnotforever will have, and nourishes it out.

And so our few figures the actual hell. We will also sell off mascara, plus they put in a photo advert and the word mascara in their keywords, without having any content correctly. Well then will probably be listed while the last belonging to the last with the last for anyone looking for “mascara”. So because of this lesson the formula is normally:

“Content+Keywords in the content+Keywords in Meta marking. ”