Fine so now we know content material is king. And naturally since people are creating our own blogs, (remember blogs can be short slang for Websites – which is what their particular “formal and official” name is), the majority of our information is going to be “unique” and “Original”. Yet once in a while, since i will be only human being, and since we simply cannot “create” more and more details, we is going to copy info from other sites. That is great. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now allow me to make this distinct. If you are giving a service to people, where your main business is usually to offer away links to other places wherever people are able to get information, in other words you are a repository where persons come to get backlinks, because you already would all the research – that may be fine. Because what you will loose in content material, you will cosmetic in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE BITES – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine looks at. Not with a long shot.
That is a critical indicate keep in mind. Anything we will certainly talk about, just about every method, coming from content to email to email lists to whatever, has yet one aim in mind. To consistently and constantly boost and build your web site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the services you are providing, to come back. Therefore please differentiate regarding the end goal plus the methods. Content material (discussed within our first article) is a technique towards the aim of getting listed in a good job on a google search, and the aim is to currently have people employ and arrive to your web site or blog, and build a “buzz” regarding it. (We is going to talk about that much later in our series. )
Let us go back to content to get a moment. Here we are dealing with something that each and every one writers know about and are acquainted with. Text, text, phrases. Basic, unique text.
So to be able to continue on our very own fairly reasonable path, all of us will now concentrate on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Before explaining what exactly these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.
If you have an online site selling frizzy hair beauty aids, you will want to sell off your material writing content around the things you are selling. Naturally if you publish something about the between the latest models of of dish washers, this is not going to relate to the “subject matter” and content material of your web page. So you might write article content around flowing hair supplies. You can expect to write article content on great hair care, method dye your mane, how to get rid of split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair internet site is called “Hair Is Not really Forever”. Yet this is each of our site for the moment and we will keeping it as we complement. hairisnotforever has a blog. This blog all of us will contact “SilkyFairHair” and we’ll put it, in the interest of our model in under the name of the proprietor who will be aptly called Mr. Nor Hair. Right now we have the following:
1 . Website – Frizzy hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These names ARE important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles particularly if I find the article within the importance of finding the right name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Your hair work together. That they create the web page, get all the necessary stuff to sell a thing on it, set a couple of content articles about hair and relax and wait for the people to come beating their very own “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you declare in British, “Knock. Topple. Good Morning! Any person Home? ”
Okay the head of hair couple learn about keywords. Therefore they build articles through which EVERY word has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content material is main, and once they may have written two HTML internet pages of wild hair articles, strategically placed by way of a cousin the graphic specialist (who is usually bald) surrounding the advertisements intended for hair products and now they presume they are done!
Woah! Certainly not by a EXTENDED SHOT! Here is just where it gets depressing pertaining to the uninitiated and non-dedicated people.
Let us deal with the “keyword” concern. Keywords are just like indices or if you wish, types. A keyword is a thing that the search engine can look for and validate (in our day), to use as one of many parameters as to how to list your site.
The keywords we all refer to happen to be in two distinct and totally different places. The earliest in the page header of the site. in what is known as the section to get “meta” tags. We will certainly deal with meta tags in a unique article, however let us simply say they are the keywords most google search look for (with their “bots”) when visiting your web site. An example meta tag pertaining to keywords in our internet site may appear to be this:
Again in our article(s) in meta tags we all will go over these keywords, and meta tags, but for at this point take this as a provided these are a few of the keywords that is in the destinazione tag.
When the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta point and thought that was what the site was about and listed this website under the ones keywords. This was caught on to immediately, and humans becoming the handy devils they are, began detailing keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)
So adult porn sites especially, adopting this as yet one more “fool the engine” approach, would set keywords just like “hair”, “technology” etc . into their meta tags, and give the site an innocuous name and there you are, more traffic.
Hence in the limitless battle Search engines like yahoo caught in, and does a few factors. They deprecated the importance from the keywords inside the meta tags as per to their methods, UNLESS the content on the site in fact did meet the keywords. Of course , this did not include enough simply because porn sites will put “real” articles around their particular stuff. I will give you a REALISTIC example which I find funny, but it is extremely serious.
In a single of my posts on my blog, you will notice my bio which is acquired by search engines. The other day I received a message from an oldtime flame of mine expressing “I freaked out. I just googled you, under Allen Gross Copy writer, and you are connected with a site regarding tushy’s! inches So I move and Google it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” last but not least I just click and receive led to another site (no url below as I tend not to want to publicize that site just for obvious reasons) and I come to a porno site which will ripped off, of all the content to the internet, MY PERSONAL profile to get around their particular porn advertising. UGH! However, you see that is usually how handy people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two scenarios: 1 . You may have keywords within your meta draw (and you should have them! ) The little Internet search engine “bot” (that is a software program whose work it is to travel around around the Internet, never rests and never consumes and gets into all those adult sites as well!, and covers information on EACH AND EVERY ONE sites therefore the information could be categorized), pertains to our web page of hairisnotforever and says the keywords on the page. Then this kind of little bot makes a overview of the webpage. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines is not going to “see”, they are NOT visual (males will be visually focused not Search Engines! ) and so graphics usually are not taken into account unless you use the alt tag. ) The algorithms get more and even more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your coto tag therefore the engine simply just looks at your articles.
So our happy couple figures ok lets put the word hair say, in every single sentence at least three times. NO! Can not do that. Excessive use of a key word is a red-flag to a Search Engine and you will be penalized for it! It should be used and used regularly, but NOT overused.
Now when you Google for the purpose of hair goods using the word “balding”, the Search Engine has the keyword, and based on a million variables decides what position for this specific key word, hairisnotforever may have, and feeds it out.
Hence our couple figures neonomega.com what the hell. We will also sell mascara, and so they put in a photo advert as well as the word mascara in their keywords, without having any kind of content for doing it. Well then will most likely be listed because the last on the last of the last for everyone looking for “mascara”. So just for this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta point. ”