Is your Blog Working For Your Company Site?

· Uncategorized · Comments Off on Is your Blog Working For Your Company Site?

Fine so now we know content is king. Last but not least since we are creating our own blogs, (remember blogs is normally short slang for Blogs – which is what their particular “formal and official” identity is), almost all of our details is going to be “unique” and “Original”. Yet from time to time, since i’m only human being, and since all of us simply cannot “create” more and more facts, we will copy information from other websites. That is amazing. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now allow me to make this obvious. If you are providing a service in people, where your primary business is usually to offer out links to other places wherever people may get information, therefore are a database where persons come to get links, because you already would all the groundwork – that is fine. Mainly because what you will loose in content, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the only parameter an Search Engine discusses. Not by a long shot.

This is certainly a critical point out keep in mind. All the things we will certainly talk about, every single method, from content to email to to do this to whatever, has although one target in mind. To consistently and constantly increase and build your internet site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the assistance you are selling, to come back. So please differentiate regarding the end goal and the methods. Content (discussed in our first article) is a method towards the objective of getting classified by a good standing on a search engine, and the objective is to contain people employ and arrive to your web page or blog page, and produce a “buzz” about this. (We might talk about this much later in our series. )

Let us resume content for the moment. In this article we are talking about something that every writers find out about and are acquainted with. Text, words and phrases, phrases. Main, unique text.

So to be able to continue on our fairly logical path, all of us will now focus on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Just before explaining just what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more cautiously.

If you have a website selling frizzy hair beauty products, you will want to promote your material writing articles around whatever you are selling. Definitely if you write something about the between different models of dish washers, this is not gonna relate to the “subject matter” and content material of your internet site. So you will write content around your mane supplies. You are going to write articles or blog posts on great hair care, means dye flowing hair, how to get rid of split-ends, how often to hair shampoo etc . and so forth

Our magic hair webpage is called “Hair Is Not Forever”. But this is each of our site for the moment and we will preserve it as we complement. hairisnotforever also has a blog. This blog we will call “SilkyFairHair” and we will put it, in the interest of our case in under the name of the proprietor that’s aptly known as Mr. Nor Hair. Right now we have the following:

1 . Internet site – Locks Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is usually fictional)

These names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles in particular when I go to the article in the importance of discovering the right name.

Consequently Mr. Neither Hair fantastic wife, Mrs. Purple Mane work together. They will create the website, get each of the necessary stuff to sell anything on it, set a couple of articles about hair and settle-back and wait for the people to arrive beating the “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you say in The english language, “Knock. Topple. Good Morning! Any individual Home? ”

Okay the head of hair couple know about keywords. Hence they build articles through which EVERY word has the word hair in it (or balding). Yet hair is the name of the game. They make sure their articles is original, and once they may have written two HTML web pages of your hair articles, strategically placed by their cousin the graphic singer (who is certainly bald) about the advertisements to get hair products and now they think they are performed!

Woah! Certainly not by a VERY LONG SHOT! Here is just where it gets depressing designed for the uninformed and non-dedicated people.

Let’s deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, classes. A keyword is something which the search engine look for and validate (in our day), to use as among the parameters on how to list your site.

The keywords all of us refer to are in two distinct and totally different locations. The first of all in the page header on the site. in what is known as the section just for “meta” tags. We can deal with meta tags in a distinctive article, however let us simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your websites. An example coto tag meant for keywords in our web page may be like this:

Again within our article(s) about meta tags we will go over these keywords, and the meta tag, but for at this point take this as a granted these are a number of the keywords which is in the meta tag.

When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta point and assumed that was what the site was about and listed the internet site under individuals keywords. This is caught up on immediately, and humans becoming the crafting devils they may be, began detailing keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)

So porn sites especially, adopting this kind of as yet a further “fool the engine” strategy, would put keywords like “hair”, “technology” etc . within their meta tags, and present the site an innocuous name and bam !, more traffic.

And so in the limitless battle Search Engines caught in, and performed a few factors. They deprecated the importance on the keywords inside the meta tags as per to their algorithms, UNLESS this on the site basically did match the keywords. Of course , this was not enough because porn sites will put “real” content material around their stuff. I will give you a REAL example which I find funny, but it is incredibly serious.

In a single of my own posts on my blog, you can observe my biography which is acquired by search engines like google. The other day I actually received a message from a flame of mine stating “I freaked out. I googled you, under Wyatt Gross Writer, and you are associated with a site about tushy’s! inch So I proceed and Yahoo it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Biography – The true Version simply by Tushy” last but not least I click and acquire led to an alternative site (no url in this article as I do not want to publicize that site to get obvious reasons) and I arrive to a porno site which in turn ripped off, of all the content on the internet, MY profile helping put around their porn advertising. UGH! But you see that is definitely how crafty people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens — not theoretically but in practice.

Two scenarios: 1 . You may have keywords in the meta indicate (and you need to have them! ) The little Google search “bot” (that is a software program whose work it is to travel and leisure around the Internet, never sleeps and never feeds on and climbs into all those adult sites too!, and covers information on EVERY sites so the information may be categorized), relates to our internet site of hairisnotforever and states the keywords on the site. Then this little android makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines is not going to “see”, they are simply NOT aesthetic (males happen to be visually oriented not Search Engines! ) consequently graphics are not taken into account if you do not use the betagt tag. ) The methods get more and more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember classic content! )

2 . You could have no keywords in your traguardo tag so the engine simply just looks at your content.

So each of our happy few figures fine lets place the word your hair say, in each and every sentence at least three times. NO! Is not going to do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It ought to be used and used usually, but NOT over-used.

Now at the time you Google with respect to hair products using the expression “balding”, the major search engines has the key phrase, and relying on a million parameters decides what position for your specific key phrase, hairisnotforever will have, and feeds it out.

Thus our couple figures the actual hell. All of us will also sell mascara, and so they put in an image advert plus the word wimpernbetonung in their keywords, without having any content for it. Well then will likely to be listed when the last within the last within the last for everyone looking for “mascara”. So just for this lesson the formula is definitely:

“Content+Keywords inside the content+Keywords in Meta marking. ”