Is your Blog Promoting Your Website for your company?

· Uncategorized · Comments Off on Is your Blog Promoting Your Website for your company?

Fine right now we know content is king. And of course since we have become creating our blogs, (remember blogs is definitely short slang for Blogs – which is what all their “formal and official” term is), most of our information is going to be “unique” and “Original”. Yet occasionally, since people are only human being, and since we simply cannot “create” more and more information, we is going to copy details from other sites. That is neat. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing anything.

Now allow me to make this clear. If you are providing a service to people, where your primary business should be to offer out links to other places in which people could get information, therefore are a repository where people come to get links, because you already have all the explore – that may be fine. Mainly because what you will loose in articles, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE VISITORS – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine discusses. Not by a long taken.

That is a critical point to keep in mind. All sorts of things we is going to talk about, every method, out of content to email to to do this to whatever, has yet one target in mind. To consistently and constantly enhance and build your web site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the company you are selling, to come back. So please differentiate involving the end goal and the methods. Content (discussed within our first article) is a approach towards the target of getting listed in a good standing on a internet search engine, and the goal is to currently have people work with and arrive to your web site or blog, and generate a “buzz” about this. (We will certainly talk about this much later inside our series. )

Let us return to content for a moment. Right here we are dealing with something that almost all writers learn about and are knowledgeable about. Text, thoughts, phrases. Unique, unique textual content.

So in order to continue on our very own fairly reasonable path, we all will now pay attention to the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Prior to explaining just what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more cautiously.

If you have an online site selling your hair beauty helps, you will want to sell off your material writing content around the things you are selling. Clearly if you write something about the between different types of dishwashers, this is not going to relate to the “subject matter” and content of your internet site. So you will write articles or blog posts around your hair supplies. You will write content on great hair care, for you to dye your mane, how to get reduce split-ends, how often to shampoo etc . etc .

Our magic hair internet site is called “Hair Is Certainly not Forever”. Although this is the site for now and we will maintain it as we go along. hairisnotforever even offers a blog page. This blog we will call “SilkyFairHair” and we will put it, with regard to our case in under the name of the proprietor who is aptly called Mr. Neither Hair. Right now we have as follows:

1 . Internet site – Curly hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)

These names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles particularly when I are able to the article to the importance of choosing the best name.

Consequently Mr. Nor Hair great wife, Mrs. Purple Your hair work together. They create the website, get every one of the necessary products to sell some thing on it, set a couple of articles or blog posts about curly hair and sit back and wait for an people to come beating their very own “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you claim in English language, “Knock. Topple. Good Morning! Any person Home? inches

Okay the Hair couple find out about keywords. And so they develop articles through which EVERY term has the term hair in it (or balding). But hair is the name of the game. They make sure their content is first, and once they have written two HTML web pages of mane articles, strategically placed by way of a cousin the graphic specialit (who can be bald) throughout the advertisements just for hair companies now they think they are done!

Woah! Not really by a LENGTHY SHOT! And here is just where it gets depressing for the purpose of the uninformed and non-dedicated people.

We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, groups. A keyword is something which the search engine looks for and validate (in our day), to use as among the parameters in respect of how to list your site.

The keywords we all refer to will be in two distinct and totally different spots. The earliest in the web page header within the site. about what is known as the section to get “meta” tags. We can deal with the meta tag in a varied article, however let us simply just say these are the keywords most search engine look for (with their “bots”) when visiting your blog. An example coto tag intended for keywords about our site may mimic this:

Again in our article(s) in meta tags we will go over these keywords, and the meta tag, but for at this time take this as a given these are a number of the keywords which is in the destinazione tag.

When the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and presumed that was what the internet site was about and listed the internet site under those keywords. It was caught through to immediately, and humans getting the handy devils they are simply, began placement keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)

So adult porn sites specifically, adopting this kind of as yet a second “fool the engine” approach, would set keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous term and voila, more traffic.

Consequently in the never-ending battle Search engines like yahoo caught upon, and performed a few points. They deprecated the importance on the keywords inside the meta tags according to their methods, UNLESS this content on the site in fact did meet the keywords. Of course , this did not include enough because porn sites will put “real” content around their very own stuff. I will give you a TRUE example which I find funny, but it is very serious.

In one of my personal posts in the blog, you can observe my biography which is indexed by search engines like yahoo. The other day I received an email from a well used flame of mine stating “I freaked out. We googled you, under Wyatt Gross Article writer, and you are linked with a site about tushy’s! ” So I choose and Yahoo it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and lastly I simply click and get led to another site (no url here as I will not want to publicize that site for the purpose of obvious reasons) and I arrive to a porn site which in turn ripped off, of all the content in the internet, MY PERSONAL profile to position around all their porn ads. UGH! But you see that is normally how handy people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens — not in theory but in practice.

Two cases: 1 . You may have keywords in your meta draw (and you ought to have them! ) The little Internet search engine “bot” (that is a program whose job it is to travel and leisure around the Internet, never rests and never eats and gets to all those adult sites too!, and covers information on ALL sites hence the information may be categorized), pertains to our site of hairisnotforever and reads the keywords on the webpage. Then this little robot makes a snapshot of the website page. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines may “see”, they can be NOT visual (males are visually focused not Search engines like yahoo! ) so graphics are definitely not taken into account if you do not use the alt sammen tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember main content! )

2 . You could have no keywords in your meta tag and so the engine just simply looks at your content.

So the happy couple figures ok lets put the word wild hair say, in each and every sentence by least 3 x. NO! Is not going to do that. Overuse of a key word is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used often, but NOT over-used.

Now when you Google to get hair items using the word “balding”, the Search Engine has the keyword, and dependant on a million variables decides what position for the specific key phrase, hairisnotforever may have, and nourishes it out.

Consequently our couple figures what the hell. All of us will also sell off mascara, and they put in a picture advert and the word wimperntusche in their keywords, without having any kind of content for this. Well then is going to be listed as the last belonging to the last with the last for any person looking for “mascara”. So for this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta marking. ”