Is your Blog Promoting Your Company Site?

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Okay so now we know content material is king. And since people are creating our very own blogs, (remember blogs is normally short slang for Websites – which can be what their particular “formal and official” term is), most of our information is going to be “unique” and “Original”. Yet once in a while, since were only human being, and since all of us simply cannot “create” more and more data, we can copy data from other sites. That is awesome. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.

Now i want to make this obvious. If you are providing a service to the people, where your main business is always to offer out links to other places wherever people are able to get information, therefore are a database where people come to get backlinks, because you already do all the research – that is fine. Since what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE VISITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the sole parameter an Search Engine looks at. Not with a long taken.

That is a critical point out keep in mind. Everything we might talk about, every method, out of content to email to prospect lists to whatever, has but one target in mind. To consistently and constantly enhance and build your internet site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the support you are selling, to come back. So please differentiate between end goal and the methods. Content material (discussed in our first article) is a approach towards the target of getting classified by a good spot on a google search, and the aim is to currently have people work with and come to your site or weblog, and create a “buzz” regarding it. (We might talk about that much later inside our series. )

Let us return to content for a moment. Right here we are dealing with something that all of the writers find out about and are acquainted with. Text, words, phrases. Primary, unique text.

So to be able to continue on our very own fairly reasonable path, we will now focus on the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Before explaining precisely what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.

If you have an online site selling curly hair beauty aids, you will want to sell off your materials writing articles around what you are selling. Certainly if you create something about the difference between different types of dish washers, this is not likely to relate to the “subject matter” and content of your web page. So you is going to write article content around hair supplies. You can expect to write articles on good hair care, means dye hair, how to get reduce split-ends, how often to shampoo etc . etc .

Our magic hair web page is called “Hair Is Not really Forever”. Nonetheless this is the site for the time being and we will keep it as we go along. hairisnotforever also offers a weblog. This blog we all will call up “SilkyFairHair” and we will put it, for the sake of our model in under the proprietor that is aptly called Mr. Neither Hair. So now we have the following:

1 . Internet site – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)

These names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles particularly when I reach the article for the importance of discovering the right name.

Consequently Mr. Neither Hair and his wife, Mrs. Purple Curly hair work together. That they create this website, get all the necessary stuff to sell anything on it, create a couple of articles or blog posts about your hair and sit back and wait for a people to come beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in English language, “Knock. Knock. Good Morning! Any individual Home? inches

Okay the head of hair couple find out about keywords. Hence they build articles through which EVERY word has the expression hair in it (or balding). But hair may be the title of the game. They make sure their content is main, and once they may have written two HTML webpages of curly hair articles, smartly placed by their cousin the graphic designer (who is normally bald) surrounding the advertisements meant for hair products and now they think they are completed!

Woah! Not really by a LONG SHOT! Here is exactly where it gets depressing to get the uninitiated and non-dedicated people.

Let us deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, different types. A keyword is something which the search engine look for and validate (in our day), to use as one of many parameters about how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The initial in the site header within the site. in what is known as the section pertaining to “meta” tags. We can deal with meta tags in a several article, nevertheless let us simply just say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web sites. An example coto tag to get keywords in our site may appear to be this:

Again inside our article(s) on meta tags all of us will talk about these keywords, and the meta tag, but for at this point take this as a granted these are a number of the keywords that is in the coto tag.

If the Search Engine technology first shot to popularity and the meta tag were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and presumed that was what the internet site was about and listed the web page under the keywords. This was caught up on immediately, and humans staying the crafty devils they can be, began itemizing keywords that had not do using their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Strikes & Eyeballs)

So porn sites specifically, adopting this as yet one other “fool the engine” strategy, would put keywords just like “hair”, “technology” etc . into their meta tags, and present the site an innocuous brand and voila, more traffic.

Hence in the never ending battle Search engines like yahoo caught on, and do a few elements. They deprecated the importance with the keywords in the meta tags in accordance to their methods, UNLESS a few possibilities on the site basically did match the keywords. Of course , this did not include enough simply because porn sites will set “real” content material around the stuff. I will give you a PROPER example which I find funny, but it is very serious.

In a single of my posts in the blog, you will see my bio which is listed by search engines. The other day I received a message from an existing flame of mine saying “I freaked out. We googled you, under Allen Gross Article writer, and you are linked with a site about tushy’s! ” So I get and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and lastly I simply click and obtain led to an additional site (no url in this article as I do not want to publicize that site just for obvious reasons) and I come to a adult porn site which ripped off, of all the content around the internet, MY profile to get around their very own porn advertising. UGH! However, you see that is definitely how crafty people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two scenarios: 1 . You may have keywords in your meta point (and you should have them! ) The little Internet search engine “bot” (that is a computer program whose task it is to travel and leisure around the Net, never rests and never eats and gets into all those adult porn sites too!, and covers information on ALMOST ALL sites so the information may be categorized), comes to our internet site of hairisnotforever and says the keywords on the site. Then this kind of little android makes a snapshot of the webpage. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines can not “see”, they can be NOT aesthetic (males are visually focused not Search engines like yahoo! ) thus graphics are generally not taken into account if you use the alt tag. ) The methods get more and even more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember first content! )

2 . You may have no keywords in your meta tag therefore the engine just looks at your articles.

So the happy few figures okay lets place the word frizzy hair say, atlanta divorce attorneys sentence by least 3 x. NO! No longer do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used usually, but NOT over-used.

Now when you Google for the purpose of hair products using the word “balding”, the Search Engine has the keyword, and dependant on a million parameters decides what position to that specific keyword, hairisnotforever may have, and rss feeds it out.

And so our few figures the actual hell. We all will also promote mascara, and so they put in a picture advert and the word wimpernfärbung in their keywords, without having virtually any content for doing it. Well then will most likely be listed as the last for the last belonging to the last for any individual looking for “mascara”. So because of this lesson the formula is normally:

“Content+Keywords inside the content+Keywords in Meta draw. ”