OK so now we know content is king. Of course since you’re creating our personal blogs, (remember blogs is short slang for Weblogs – which can be what their “formal and official” identity is), most of our details is going to be “unique” and “Original”. Yet once in a while, since our company is only human being, and since we simply cannot “create” more and more information, we should copy information from other sites. That is fascinating. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now i want to make this distinct. If you are supplying a service in people, where your main business should be to offer out links to other places in which people are able to get information, in other words you are a database where persons come to get links, because you already did all the study – that is fine. Because what you will loose in content, you will make up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine examines. Not with a long taken.
This can be a critical indicate keep in mind. Every thing we might talk about, every method, via content to email to data to whatsoever, has nonetheless one objective in mind. To consistently and constantly maximize and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the product you are providing, to come back. Therefore please differentiate between the end goal as well as the methods. Articles (discussed inside our first article) is a approach towards the goal of getting classified by a good position on a internet search engine, and the objective is to own people make use of and arrive to your site or blog page, and produce a “buzz” about it. (We definitely will talk about this much later in our series. )
Let us get back on content for your moment. In this article we are talking about something that all of the writers know about and are acquainted with. Text, phrases, phrases. Primary, unique textual content.
So to be able to continue on our fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Prior to explaining just the thing these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.
If you have a site selling locks beauty aids, you will want to offer your materials writing articles around what you are selling. Obviously if you write something about the difference between different types of dishwashers, this is not likely to relate to the “subject matter” and articles of your web page. So you should write content around your hair supplies. You will write articles or blog posts on great hair care, in order to dye your hair, how to get gone split-ends, when to hair shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not Forever”. But this is the site at the moment and we will preserve it as we go along. hairisnotforever also offers a weblog. This puertaenrollable.com blog we will phone “SilkyFairHair” and we will put it, in the interest of our model in under the name of the proprietor who will be aptly known as Mr. Nor Hair. So now we have the following:
1 . Web Site – Locks Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These types of names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles in particular when I arrive at the article on the importance of finding the right name.
Hence Mr. Neither Hair great wife, Mrs. Purple Frizzy hair work together. That they create this website, get all of the necessary stuff to sell anything on it, set a couple of articles about locks and sit back and wait for the people to arrive beating their very own “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you state in English, “Knock. Topple. Good Morning! Any individual Home? inch
Okay the Hair couple learn about keywords. So they create articles in which EVERY sentence has the term hair in it (or balding). Although hair may be the title of the game. They make sure their articles is first, and once they may have written two HTML internet pages of wild hair articles, logically placed by way of a cousin the graphic musician and performer (who can be bald) about the advertisements just for hair products and now they presume they are performed!
Woah! Not by a LENGTHY SHOT! Here is just where it gets depressing with regards to the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or if you wish, categories. A keyword is something that the search engine will appear for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords we all refer to are in two distinct and totally different locations. The initially in the web page header for the site. about what is known as the section with regards to “meta” tags. We might deal with the meta tag in a numerous article, nevertheless let us simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example coto tag to get keywords upon our site may appear to be this:
Again in our article(s) about meta tags we all will go over these keywords, and the meta tag, but for now take it as a granted these are a number of the keywords that is in the coto tag.
When the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and presumed that was what the web page was about and listed the web page under some of those keywords. This is caught through to immediately, and humans getting the crafty devils they can be, began record keywords that had not do using their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So porn sites especially, adopting this kind of as yet an additional “fool the engine” approach, would place keywords just like “hair”, “technology” etc . into their meta tags, and offer the site an innocuous brand and bam !, more traffic.
And so in the never ending battle Search engines like google caught in, and does a few things. They deprecated the importance with the keywords inside the meta tags corresponding to their methods, UNLESS a few possibilities on the site essentially did match the keywords. Of course , this did not include enough since porn sites will set “real” content material around their very own stuff. I will give you a SERIOUS example that we find funny, but it is extremely serious.
In one of my personal posts on my blog, lit . my bio which is got by search engines like google. The other day I received a message from an old flame of mine stating “I freaked out. My spouse and i googled you, under Ted Gross Writer, and you are linked with a site regarding tushy’s! ” So I proceed and Google it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” last but not least I click and obtain led to one other site (no url in this article as I do not want to publicize that site for obvious reasons) and I come to a porno site which usually ripped off, out of all the content in the internet, MY profile to position around the porn adverts. UGH! However, you see that is usually how crafty people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two situations: 1 . You may have keywords in the meta point (and you ought to have them! ) The little Search results “bot” (that is a software package whose work it is to travelling around the Net, never rests and never eats and gets to all those adult sites too!, and covers information on EACH AND EVERY ONE sites so the information can be categorized), goes to our site of hairisnotforever and scans the keywords on the site. Then this kind of little robot makes a overview of the website page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines have a tendency “see”, they can be NOT visible (males happen to be visually oriented not Search engines like google! ) consequently graphics are definitely not taken into account if you do not use the in die jahre gekommen tag. ) The methods get more and more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember initial content! )
2 . You could have no keywords in your coto tag so the engine just looks at your content.
So each of our happy few figures ok lets put the word frizzy hair say, in every single sentence for least 3 times. NO! Avoid do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used regularly, but NOT overused.
Now as you Google intended for hair products using the phrase “balding”, the Search Engine has the keyword, and relying on a million guidelines decides what position while using specific keyword, hairisnotforever could have, and feeds it out.
Hence our couple figures what the hell. We will also sell mascara, and so they put in an image advert as well as the word wimperntusche in their keywords, without having virtually any content correctly. Well then being listed for the reason that the last on the last in the last for anybody looking for “mascara”. So with this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta marking. ”