Is your Blog Helping Your Company Site?

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Okay right now we know content is king. And of course since our company is creating our own blogs, (remember blogs is short slang for Blogs – which can be what their very own “formal and official” name is), the majority of our info is going to be “unique” and “Original”. Yet once in a while, since people are only people, and since we simply cannot “create” more and more details, we can copy info from other websites. That is nice. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now allow me to make this apparent. If you are giving a service in people, where your main business is usually to offer out links to other places where people can get information, therefore are a database where people come to get backlinks, because you already have all the homework – that may be fine. Mainly because what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE ARRIVES AT – MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the sole parameter an Search Engine examines. Not by a long taken.

This really is a critical indicate keep in mind. All kinds of things we is going to talk about, every method, coming from content to email to email lists to no matter what, has but one aim in mind. To consistently and constantly boost and build your web site “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the company you are selling, to come back. Therefore please differentiate between your end goal and the methods. Articles (discussed within our first article) is a approach towards the aim of getting classified by a good position on a search engine, and the objective is to possess people employ and come to your web site or blog, and produce a “buzz” about this. (We will talk about that much later in our series. )

Let us get back to content for your moment. In this article we are talking about something that all of the writers find out about and are acquainted with. Text, key phrases, phrases. Unique, unique textual content.

So to be able to continue on our very own fairly reasonable path, we will now focus on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining precisely what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.

If you have a site selling hair beauty products, you will want to promote your material writing articles around what you are selling. Certainly if you publish something about the difference between different types of dish washers, this is not likely to relate to the “subject matter” and content material of your internet site. So you is going to write article content around your mane supplies. You will write articles on very good hair care, method dye flowing hair, how to get rid of split-ends, how often to shampoo etc . and so forth

Our magic hair web page is called “Hair Is Not Forever”. Nonetheless this is our site for the moment and we will retain it as we go along. hairisnotforever has a weblog. This blog we all will call “SilkyFairHair” and we will put it, with regard to our case in under the name of the proprietor that’s aptly known as Mr. Nor Hair. Right now we have as follows:

1 . Web Site – Hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)

These kinds of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as go along through these articles particularly if I be able to the article over the importance of discovering the right name.

Thus Mr. Neither Hair and his wife, Mrs. Purple Scalp work together. They create the website, get every one of the necessary stuff to sell anything on it, create a couple of content about head of hair and relax and wait for a people to come beating their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you declare in English language, “Knock. Knock. Good Morning! Anyone Home? ”

Okay the Hair couple know about keywords. So they build articles through which EVERY word has the phrase hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is primary, and once they have written two HTML web pages of frizzy hair articles, strategically placed by way of a cousin the graphic specialit (who is usually bald) surrounding the advertisements with regards to hair products and now they think they are performed!

Woah! Not really by a LONGER SHOT! Here is wherever it gets depressing designed for the uninformed and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, different types. A key phrase is something which the search engine will appear for and validate (in our day), to use as one of many parameters regarding how to list your site.

The keywords we all refer to will be in two distinct and totally different spots. The first in the site header of this site. about what is known as the section for “meta” tags. We will deal with the meta tag in a diverse article, however let us just say they are the keywords most search results look for (with their “bots”) when visiting your site. An example traguardo tag to get keywords on our site may seem like this:

Again in our article(s) about meta tags we will go over these keywords, and the meta tag, but for at this moment take it as a offered these are some of the keywords that will be in the traguardo tag.

When the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta point and assumed that was what the web page was about and listed the internet site under the keywords. This is caught to immediately, and humans becoming the crafting devils they are simply, began detailing keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Visitors & Eyeballs)

So adult porn sites especially, adopting this kind of as yet another “fool the engine” approach, would place keywords just like “hair”, “technology” etc . to their meta tags, and offer the site an innocuous brand and there you are, more traffic.

Thus in the never-ending battle Search engines like yahoo caught upon, and do a few items. They deprecated the importance on the keywords inside the meta tags in respect to their algorithms, UNLESS this great article on the site actually did meet the keywords. Of course , this did not include enough mainly because porn sites will place “real” content material around their very own stuff. Let me give you a SUBSTANTIAL example that we find funny, but it is very serious.

In a single of my own posts in the blog, completely illuminated my biography which is noticed by search engines. The other day My spouse and i received a message from a well used flame of mine stating “I freaked out. I just googled you, under Ted Gross Writer, and you are linked with a site regarding tushy’s! ” So I go and Yahoo it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Biography – The true Version simply by Tushy” and definitely I just click and obtain led to a second site (no url below as I usually do not want to publicize that site with respect to obvious reasons) and I arrive to a adult site which in turn ripped off, of all the content in the internet, MY PERSONAL profile to put around all their porn ads. UGH! However you see that is normally how handy people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Although keep it in mind. )

Okay ok now what happens — not in theory but in practice.

Two situations: 1 . You may have keywords in your meta label (and you need to have them! ) The little Google search “bot” (that is a software program whose job it is to travelling around the Internet, never sleeps and never eats and gets to all those porn sites too!, and covers information on MOST sites and so the information can be categorized), goes to our site of hairisnotforever and says the keywords on the page. Then this little bot makes a overview of the webpage. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines have a tendency “see”, they are really NOT image (males are visually oriented not Search engines like google! ) hence graphics are definitely not taken into account unless you use the oll tag. ) The algorithms get more and even more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember classic content! )

2 . You may have no keywords in your destinazione tag so the engine just looks at your articles.

So each of our happy couple figures fine lets put the word hair say, in each and every sentence in least 3 x. NO! May do that. Overuse of a key phrase is a red-flag to a Google search and you will be penalized for it! It must be used and used regularly, but NOT over-used.

Now when you Google for hair products using the expression “balding”, the major search engines has the key word, and based on a million parameters decides what position to the specific key word, hairisnotforever may have, and feeds it out.

Consequently our couple figures the particular hell. We all will also promote mascara, they usually put in a picture advert plus the word wimpernfärbung in their keywords, without having any kind of content for doing it. Well then is going to be listed as the last of the last of this last for anyone looking for “mascara”. So just for this lesson the formula can be:

“Content+Keywords inside the content+Keywords in Meta marking. ”